Insignia: A New Name for a New Era
- Vauxhall's new mid-size model to debut at 2008 British Motor Show
- New name marks the latest stage in 50-year family saloon heritage
- Excellent levels of dynamics and quality
It's a new name for a bold new model, as Vauxhall announces plans to launch its next mid-size contender at the British International Motor Show in London in July 2008. Insignia marks the dawn of a fresh era for the Griffin-badged marque.
With its dynamic design and class leading technology, the new Insignia will shift the perception of the Vauxhall marque to a more aspirational level. It adds both dynamic zest and visual desire to Insignia's core market, while also displaying the same kind of upmarket feel as some of its more expensive rivals.
"Dynamic performance is one of the Vauxhall brand's core values. In the new Insignia, this defining characteristic is realised by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia's level of comfort and environmental friendliness is unrivalled even among considerably more expensive competitors," says Alain Visser, Chief Marketing Officer, General Motors Europe. With the Insignia, Vauxhall continues pursuing its strategy of making advanced technology affordable for more customers.
Insignia is the most innovative, ambitious model ever to come from Vauxhall, combining the best environmental technologies with those designed to deliver optimum driver pleasure and active safety. It is the latest evolution in GM's quest to lead the market, not just in volume but in quality, style and overall appeal.
Vauxhall's mid-size heritage dates back to 1957, with the launch of the Victor. In total, over a million Victors were sold over five generations. It was succeeded by the Cavalier in 1975, which recorded over 1.8 million sales in three generations until 1995. Two generations of Vectra were then produced, and over a million models have been sold in the UK to date.
Selected Specification Includes
- Intelligent four-wheel drive
- Hot Shot (heated washer fluid)
- Electronic Stability Programme (ESP)
- Passenger airbag deactivation
- Automatic headlights
- Electrically operated driver's seat height adjuster
- Electrically operated 4-way lumbar support
- Rear lip spoiler as standard on all Insignia hatchbacks
- Driver, passenger and front seat side-impact airbags
- Full-size curtain airbags and active-safety front seat head restraints
- Leather-covered steering wheel and gear knob
- Cruise control and trip computer
- Electrically operated front windows
- Electrically adjustable/heated door mirrors
- Reach and rake adjustable steering column
- Remote control security alarm
- Remote control central deadlocking
- Body-colour door handles
- CD 300 stereo radio/CD player
- Steering wheel mounted audio controls
- Single-zone Climate Control
- Chrome-effect exterior window surround
- 60/40 split-folding rear seat with load through facility
- Front centre armrest with storage facility
- Interior ambient lighting
- Illuminated vanity mirrors
- Front seat back storage pockets
- Rear seat drinks holders
- Centre rear seat head restraint
- Front map reading lights
- Two rear reading lights
- 18-inch alloy wheels
- Lowered and uprated sports suspension
- Aluminium pedals
- Sports instruments
- Leather-covered sports steering wheel
- Front fog lights
- Visible exhaust tailpipe
- Ergonomic sports front seats with extendable seat cushion
- Electrically operated rear windows
